National Lampoon Work
Heavy Metal Work
My weighty concept for the Heavy Metal logo was admitedly a visual pun which was just about complete when it was hastily snatched up by the mag's cigar chomping publisher. He took my comp and ran off to a board meeting, reappearing an hour later congratulating me on a job well done for the official new logo.
Four decades later they've added bevels and metallic textures but the original form pushes through. To me, a successful wordmark always works best in basic black and white.
Heavy Metal: Selected Design Work and Creative Direction